Competition in the telecommunication market is massive, and the need to launch new digital products has led this mobile phone company to segment the market in order to assertively identify prospects, as well as their needs, habits and geographical location.
The data mass was enhanced with research available inside and outside the company, making it possible to gauge market size and identify and customize Personas based on Segmentation Brazil.
Based on this work, the company prioritized go-to-market actions. Different areas were involved around understanding and acting on the identified Personas.
